Project: A platform for Stephen Curry fans in China, combining ticketing, donations, and auctions—designed to boost engagement through basketball-themed storytelling and gamification.
Platform: Wechat Mini program
Contribution: Co-led UX research and UX design, planning end-to-end user journeys and producing high-fidelity prototypes.

Project: A web platform designed to help users discover the best places to enjoy a drink or meal with friends—without the stress of choice overload.

Platform: Website
Contribution: Led the UX design and developer collaboration from concept to launch, ensuring the experience felt light, social, and data-driven.

Project: Research-driven UX/UI concepts developed for global brands including CJ Bibigo, Hawaii Tourism Authority, and LG—focused on creating cohesive digital experiences that elevate brand engagement.
Platform: Web & App
Contribution: Led UX Research & Design

Project: A mobile self-care platform providing personalized planners, psychological education, and therapy matching for mental wellness.

Platform: Mobile app (Published on App Store).

Contribution: Led UX/UI design, product management, content creation, and developer collaboration to build and launch the app.

Project: A digital mental health magazine offering expert psychological education, self-care strategies, and curated content from therapists and visual artists.

Platform: Web (Published).

Contribution: Designed the full UX/UI experience, created content, and managed product development while working closely with developers.

Project: A hands-free communication app designed for individuals with paralysis, integrating accessibility-focused UX/UI design.

Platform: Windows app (Published).

Contribution: Led product strategy, UX/UI design, user research, and team management, securing investment and launching at CES 2020.

Project: An on-demand bicycle repair service connecting cyclists with technicians for real-time service.

Platform: Mobile app (Published in app store).

Contribution: Designed UX/UI for both customer and technician apps, created service flows, and managed collaboration between teams and developers.

Project: A travel planning platform that connects users with virtual local buddies for personalized itineraries.

Platform: Web/Mobile app (Ideation).

Contribution: Led UX research, service ideation, and interaction design to shape the early-stage product concept.