Cass Connected
Mood-Based Venue Discovery Platform
Platform type: Website
Date: 2025
My contribution as Co-founder & Creative Director
Led UX research and design.
Facilitated effective communication between content creators, artists, developers, and stakeholders.
Coordinated cross-functional collaboration with development teams, ensuring fidelity to UX strategy.
BackgroundCass aimed to evolve from campaign-based promotions to an owned digital platform that builds ongoing relationships with consumers through content, community, and data-driven personalization.
Cass drinkers aged 35–54—social, outgoing professionals who enjoy food, beer, and discovering new places—but struggle to discover the best new spots to enjoy drinks and meals with friends due to fragmented and overwhelming information.
Cass Connected reimagines how users discover nightlife spots in Seoul. Instead of searching by menu or location, users share their vibe—casual, lively, or spontaneous—and receive curated venue suggestions that match their mood.
UX flowThis is a high-level overview of the UX flow — designed to make venue discovery as easy and engaging as using Tinder, turning the search for a night out into a fun, swipeable experience.
Since we didn’t have access to venue photos, we explored an iconography-based visual approach to represent moods, venues, and tags—encouraging users to browse playfully and make quick, intuitive selections.
Let’s take a look at the final design.
Landing – Instant Mood Rollout
A quick yes/no age check—then your mood card rolls out like a tarot reading, setting the tone for the experience.
Personalized Discovery – Set Your Vibe
Select your vibe and preferred location to instantly receive tailored venue suggestions that match how you feel right now.
Engaging Exploration – Swipe, Discover, Decide
Explore a curated list of venues through playful, intuitive interactions. Each card shows key info—venue name, tags, distance, and a direct Naver Map link—for quick, confident choices.
Easy Social Planning – Share the Moment
Share your chosen venue with friends for effortless coordination and an unforgettable Cass night out.
You can find your perfect spot for the night by clicking the link below. 👇
Key Learning