Johae Song is a product designer who defines complex UX problems and turns them into testable solutions.
She builds and validates ideas quickly, using AI to move from concept to working product in days.
Experience highlights
Monks
May 2022 – Current
At Monks, Johae leads UX across complex, multi-stakeholder products. She defines unclear problems, aligns teams around user and business goals, and turns strategy into execution. Her work spans Cass Connect, UNSW’s platform redesign, Adobe Korea’s UX research, and CX transformation projects for CJ and AB InBev.
Lulu (formerly Loro)
2017 - 2021
As co-founder & CEO of Lulu, Johae led the development of a hands-free communication app for individuals with paralysis, combining accessibility-focused UX design with user research. She secured over $400,000 in funding, launched at CES 2020, and participated in top accelerators including Harvard Innovation Labs, Halcyon Incubator, and Start-Up Chile.
Etc.
2017–2025
Across projects, Johae works from problem to execution—defining user needs, building solutions, and validating them in context. Her experience spans service design, e-commerce, and early-stage products, with a focus on turning insights into working products.
Capabilities
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Problem Framing: User research, data analysis, journey mapping
UX Strategy: Insight synthesis, CX strategy, service blueprint
Tools: Dovetail, GA, Hotjar, Maze / AI: Claude, ChatGPT, NotebookLM
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UI/UX Design: Wireframes, interaction design, content structure
Design Systems: Scalable components, cross-platform consistency
Tools: Figma / AI: Midjourney, Nano Banana
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Fast Prototyping: Clickable UI built within a day
Experimentation: Hypothesis-driven iteration cycles
Impact: Reduced prototyping time by 60%
Tools: Figma Make, Stitch, Claude Design, Manus
Validation: Maze, GA4, Claude, Google AI Studio
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Stakeholder Alignment: Cross-team workshops, decision structuring
Product Execution: From concept to shipped experience
Communication: UX storytelling, pitch decks, presentations