Johae Song is a Senior Product Designer specializing in research-driven strategies and digital transformation. She helps create intuitive and effective experiences for global brands.

Currently at Monks in Seoul, Johae has worked across healthcare startups, e-commerce, and creative agency. Her focus is on using research and strategy to solve complex CX/UX challenges, ensuring designs are both functional and meaningful.

Experience highlights

Monks

May 2022 – Current

At Monks, Johae works with global brands like Google, LG, Nike, Hawaii Tourism Bureau, UNSW, and Samsung to craft strategic, user-centered digital and CX experiences. Her focus spans UX strategy, stakeholder research, and discovery—shaping projects such as Google Ads UX in China, LG’s 3D asset platform, and customer journey-led digital transformation for CJ and AB InBev.

Lulu (formerly Loro)

2017 - 2021

As co-founder & CEO of Lulu, Johae led the development of a hands-free communication app for individuals with paralysis, combining accessibility-focused UX design with user research. She secured over $400,000 in funding, launched at CES 2020, and participated in top accelerators including Harvard Innovation Labs, Halcyon Incubator, and Start-Up Chile.

Etc.

2017–2025

Beyond Monks and Lulu, Johae has worked across various industries, including e-commerce, digital marketing, and service design. She contributed to projects like Pedaling, a bike repairing service optimization platform, and Noling, a mental health prevention and management app. Her work spans UX research, product strategy, and interaction design, blending data-driven insights with human-centered approaches.

Capabilities

    • CX Strategy & Experience Mapping

    • Service Blueprinting

    • Touchpoint Optimization & 360 Experience

    • Tools: Miro, FigJam, Notion

    • User Research & Testing

    • Data Analysis & Insights

    • Customer Journey Mapping

    • UX Strategy & Digital Transformation

    • Competitive Analysis & Heuristic Evaluation

    • Tools: Dovetail, Google Analytics, Hotjar, UserTesting, Maze

    • Wireframing & Interaction Design

    • UI Design Systems & Scalable Components

    • Rapid Prototyping & MVP Development

    • Tools: Figma, Adobe XD, ProtoPie, Framer

    • UI Graphics & Branding

    • Tools: Adobe Photoshop, Illustrator, InDesign, After Effects

    • UX Narrative & Case Study Development

    • Pitch Decks & Business Strategy Presentations

    • Interactive & Engaging Visual Communication

    • Tools: Google Slides, PowerPoints, Keynote, Canva