Transforming UX Structures into Interactive ExperiencesTurning ideas into interactive journeys starts here.
Wireframing and rapid prototyping translate UX concepts into testable moments — shaping flows, surfacing friction, and refining usability. By visualizing pathways and iterating fast, we make even complex systems — like dashboards — simple, intuitive, and ready to meet real user needs.
Case 1: Samsung Data Dashboard UX Optimization
A large-scale big data dashboard required UX improvements to accommodate different types of users, from senior directors to analysts. The goal was to identify user needs, audit the existing dashboard, and create a new wireframe-driven UX structure that streamlined workflows.
Background
Samsung’s internal marketing teams needed a redesigned SEM dashboard to streamline campaign analysis and reporting across HQ and local teams. The existing dashboards were cluttered, inconsistent, and failed to support decision-making for both executives and local performance teams.
Research & DiscoveryStart with listening.
We held workshops and audits to uncover user frustrations and gaps. From global directors to local marketers, we mapped out proto-personas to capture a wide range of voices.
Journey Mapping & Key InteractionsFind the moments that matter.
Persona insights revealed five essential moments—from filtering data to comparing regions. These became our north star for shaping meaningful user journeys.
Design & ValidationRefine through real conversations.
We built scalable, high-fidelity designs and ran weekly playbacks with stakeholders. These tight feedback loops kept design and development in sync—and grounded in user reality.
Wireframing & PrototypingBring ideas to life—fast and flexible.
Low-fidelity wireframes helped us test real scenarios early. We shaped navigation, containers, and filters to meet unique user needs—and quickly adapted based on feedback.
Building Smarter UX Through Rapid, User-Centered Prototyping
By translating complex UX needs into structured wireframes and rapid prototypes, we balanced usability, accessibility, and workflow efficiency. This iterative approach optimized experiences for diverse users—minimizing design risks and accelerating confident decision-making.
Key Learnings and Impact