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Branding strategy : Coppertone
The goal of this project was to operate as brand strategists. However, rather than invent new products, our team will instead innovate upon existing brands, Coppertone. Outdated supermarket products will be reconsidered from the top down (brand identity, consumer target, logo, tagline, packaging, etc.). We also were required to study their product’s shelf competitors and will learn by presenting their observations through visual arguments rather than those that are explicitly verbal.
Harvard University GSD
Paper or Plastic: Reinventing Shelf Life in the Supermarket Landscape
Professor: Teman Evans & Teran Evans
Group Project: Izzy, Maxime, Johae, Shen, & Ngoc
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